Transform your remote team's culture with weekly, battle-tested strategies from today's most successful distributed companies. Join forward-thinking leaders getting exclusive case studies, leadership interviews, and first access to research that solves real remote work challenges.
Share
Work is a Verb #21 - The story gap (and why remote teams fill it fast)
Published about 9 hours ago • 3 min read
Work is a Verb
A newsletter by
A leader posts in Slack at 4:57pm on a Thursday:
“Quick update: we’re making some changes. More details tomorrow.”
That single sentence is a morale test.
Not because people are fragile. Because morale is the story your team tells itself when information is missing — and in distributed teams, the “story gap” fills fast.
This week: Morale — the capacity to maintain belief in the organization and its goals, even in the face of opposition or hardship.
Great morale isn’t the absence of bad days. It’s resilience to them.
Morale isn’t “happiness.” It’s belief.
A team can be “happy” and still have low morale.
Happy: “Today was easy.”
High morale: “Even if today is hard, we’re still headed somewhere worth going.”
But the best remote-first companies have figured something out. They know that strong morale doesn't happen by accident. They make transparency the default, eliminating the opportunity for everyone to come up with their own theory for what's going on behind the curtain.
People can handle hard realities. They can't handle mystery.
How to measure morale (without becoming a Survey Company)
Are questions going up or down at all-hands? (Silence is not alignment.)
Are decisions sticking…or constantly getting re-litigated?
Are people volunteering ideas…or only executing tickets?
Do “small fires” turn into long email threads because no one wants to own it?
The hidden morale crisis
Here's what makes all of this harder: the people most responsible for holding the line, middle managers, are themselves running on empty. Seventy-one percent report burnout, more than any other group. They're squeezed between executive pressure and team needs, often without training for the unique challenges of distributed leadership.
And when manager morale breaks, it cascades. Research shows that manager well-being directly transfers to their teams. You can't maintain belief in the mission when the person you report to has stopped believing.
What the best companies do differently
They invest in supporting people before they burn out, not after. They treat transparency as infrastructure, not a nice-to-have. They surface wins deliberately, because remote teams don't see momentum unless you show it.
And when things get hard, they don't go quiet. They communicate more, not less.
Morale shows up as speed of recovery. The companies that get this right aren't the ones that never have bad days, they're the ones that bounce back before the story gap fills with fear.
Generated by Nano Banana Pro (AI can finally do text well)
💭 COMMUNITY PULSE
What’s the hardest part of your remote job search? (past or present)
🎯 WORTH YOUR TIME HBR: 5 Ways Organizations can Pivot With Purpose:— a practical reminder that in chaotic conditions, the real advantage isn’t predicting perfectly; it’s adapting without losing your people in the process.
📰 REMOTE RUNDOWN
🏢 RTO is back — but the office isn’t ready Business Insider reports some companies are pushing return-to-office mandates while running into a very basic problem: not enough desks and space. The subtext is morale: if leadership can’t execute the obvious logistics, employees stop trusting the bigger strategy.
🧠 Culture beats perks:“How people treat each other” is what keeps employees A new EY US Generation Survey found 94% of professionals say workplace culture impacts their decision to stay, and the single most-cited “most valuable” aspect of culture was how people treat each other. It’s a morale reminder that belief doesn’t come from slogans, it comes from day-to-day interactions, fairness, and whether your team still feels like a team when things get stressful. 🤖 Workers are optimistic about AI— but trust is the limiter A global PwC workforce survey write-up shows workers are more curious/excited than worried about AI, and many feel they have some control over how tech affects their job... but only about half trust senior leadership. Great morale comes from that exact combo: optimism + leaders whose actions match their words.
P.S. Next week we’re diving into Onboarding: the “O” in REMOTE Score. It’s not about day-one swag (although that doesn't hurt either) - It’s whether a new hire gets real context, real relationships, and a real path to impact or if we let out of sight be out of mind.
If you know someone that would enjoy Work is a Verb, forward this their way and I’ll grant you one ‘no meetings’ blessing for next week 🙏📅
Transform your remote team's culture with weekly, battle-tested strategies from today's most successful distributed companies. Join forward-thinking leaders getting exclusive case studies, leadership interviews, and first access to research that solves real remote work challenges.
Work is a Verb A newsletter by You've been in the job for six months. You know the systems. You hit your numbers. You show up to the meetings and nod at the right times. But when someone asks what you're working on, you give them the two-sentence version and change the subject. You're not disengaged exactly—you're just...there. Here's the thing nobody talks about: that feeling costs everyone. It costs your company measurable performance. It costs your coworkers extra work to compensate. And...
Work is a Verb A newsletter by Year three is when you become dangerous. You're not learning the system anymore. You're building it. You know which "urgent" pings can wait, which processes are real, and how to ship decisions without six meetings. That's also when the LinkedIn messages start looking good. Last week I introduced REMOTE Score. This week: the "R" for Retention, and why it matters more than you think. The Retention Gap Companies love talking about ramp time. Month 1: 25% Month 3:...
Work is a Verb A newsletter by We measure everything. Revenue per employee. Time-to-hire. Net Promoter Score. Quarterly OKRs broken into weekly KPIs broken into daily standups. We've built dashboards for dashboards. But ask most companies about their culture... and you get vibes and platitudes. What gets measured gets managed Even the crunchier numbers like cost of turnover and time-to-hire are generally overlooked. There's just a few more dots to connect between people metrics and revenue....